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B2B Marketing Excellence Workshop
This workshop, led by IBM’s Caroline Taylor will demonstrate how marketers can forge strong relationships throughout the supply chain to drive growth, held at the Engine Group, London. To book your...
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Start Jam
Want to get involved in more discussions around how your business can be sustainable? From today until Thursday, IBM are hosting Start Jam, online brainstorming forums and members of The Marketing...
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Achieving B2B Excellence with IBM, HSBC, Google and Fujitsu
Last night we hosted an interactive evening of B2B Excellence. Our very own B2B Ambassador, Caroline Taylor, IBM’s vice president of marketing, communications and citizenship, chaired the evening,...
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IBM for Brand of the Year?
The shortlist of 20 brands has now been announced for The Marketing Society Brand of the Year 2011, in association with ITV and Marketing magazine. Now it’s over to you to place your vote and select...
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Leading for a higher purpose by Andy Bird
Andy Bird, co-founder and executive director of Brand Learning says that marketers have the power to make the world a richer place by lifting their game to a higher level. The recent publication of the...
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What it means to be a Fellow of The Marketing Society
Yesterday we awarded our Fellowships and Honorary Fellowships to members who have demonstrated outstanding marketing leadership. Here’s what our new Fellows had to say on the evening about what it...
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Mark Sherrington: Is time up for Google (or Apple)?
Mark Sherrington, Marketing Society fellow and director at Brandtone, looks at the longevity of Tech companies. The Roman empire, the British empire – they rise, they fall, nothing surer. And equally...
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Talking Points: Engaging with Interactive Technology
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for interesting marketing ideas. This week he looks at how IBM and the Australian Bureau of Statistics...
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SAY Media: A week in Venn – The Future of Technology Publishing Starts Here
“The best way to predict the future is to invent it.” Alan Kay In our regular Monday article, SAY Media analyses the week in a Venn diagram. This week, SAY Media look a the future of technology...
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